A branded slot is a slot with their theme inspired by movies, television series/shows, music, musicians, board games, superheroes and even cartoons. The theme, unlike ancient Egypt or Norse mythology, are instantly recognizable and carry a certain power. Brands are part of popular culture as we spend more and more time watching screens and online. Slot providers offer branded casino slots as they have great source material to work from which leads to graphically superb slots we can instantly relate to. What are branded slots?
The first ever branded slot was produced by Microgaming – Lara Croft: Tomb Raider was released way back in October 2004! NetEnt’s first branded game was Frankenstein in June 2011. Since then, there has been an explosion of branded casino slots – Big Time Gaming released Who Wants to be a Millionaire (MegaWays) in late 2018. Playtech are also known for their branded casino slots too and released Marvel slots back in the day – since Marvel was acquired by Disney, the Marvel slot games no longer exist unfortunately. What was the first branded slot?
Branded slots are very popular as players have a loyalty towards a certain brand – this is because they come with interesting themes and storylines and well as regulatable graphics and popular soundtracks or songs. Branded slots are instantly recognisable so they are a great acquisition tool for online casinos and the slot providers. A branded casino slot will stand out against generically themed slots and create an affinity with the audience.
If you take Game of Thrones for example, it’s the most popular television series of all time. As a result, Microgaming have released an official Game of Thrones online slot. If you love Game of Thrones and are looking for a slot game to play, you are more likely to choose the Game of Thrones slot than another online slot that offers the same mechanics but with a different theme. Why are branded slots so popular?
There are advantages and disadvantages of playing branded slots online. Branded games come with image rights and licensing fees which must be paid to the owners of the brands by the slot providers. To use the DC Comics rights for example, Playtech will need to pay a certain % of profits to Warner Bros. This will have an impact in a slot’s Return to Player % (RTP) which in turn will lower the payback for slots players. Some branded slots, like Microgaming’s Lord of the Rings, have ceased to exist as the fees paid were too expensive to justify offering the slot.
However, in an increasingly competitive market, slot providers absorb these licensing fees as they want to offer an online slot that is appealing in terms of win potential and brand. Games like Jurassic Park (Microgaming) have an RTP % of 97% meaning they are the same if not better than normal unbranded slot games. Should I avoid branded slots?
Many of the big slot providers now offer branded slots – the ones best known for their branded casino slots are Microgaming, Playtech, Net Entertainment and IGT. Other providers like iSoftBet, Big Time Gaming, WMS, Bally, Barcrest, Blueprint Gaming, NextGen Gaming, Play ‘N Go, Novomatic and Yggdrasil Gaming offer branded online slots with dozens of titles available. Who makes branded slots?
The simple answer is yes and no. As with ordinary online slots, there are low, medium and high variance slots out there. On the whole, branded casino slots are medium variance as they offer a balance between gameplay and entertainment making slot players enjoy the slots for longer. If you take Microgaming’s Game of Thrones or NetEnt’s Vikings, these are highly volatile. In summary, you can find branded slots that offer big win potential as well as ones that offer smaller wins and focus more on entertainment. Are branded slots high variance?
This depends on your personal opinion and preference. You may be into movies to prefer movie themed slots like Gladiator Road to Rome (Playtech) or Jurassic World (Microgaming). In more recent times, the popularity of television series has meant slot providers are creating slots based on your favourite TV shows like Vikings, Narcos and Friends. If you’re into your superheroes, they are lots of superhero slots available to play – you have games like The Justice League, Batman v Superman: Dawn of Justice and Suicide Squad from Playtech. What is the best branded slot?
Branded slots, like ordinary online slots can be played for free at Online-Slot.co.uk and at online casinos. If you’re from the UK for example, you will need to verify your age before you play any slots, whether for free or real money. You can play slots demos right here and see all the features and gameplay for yourself before you go onto play for real money. Can I play branded slots for free?
Movie slots are branded slots with a movie or film theme. These are most popular types of branded casino slots and cover a whole range of popular movies. These film slots feature characters from the movies themselves as well as official soundtracks, graphics and even movie clips. The trend is sure to continue with slot providers determined to create slots that stand out from the crown – this can only be a good thing! Here’s a list of movie themed slots by slot provider:
What is a movie slot?
- Microgaming – Jurassic World, Jurassic Park, Terminator 2, Tarzan, Halloween, Highlander, Lara Croft: Secret of the Sword, Lara Croft: Temples and Tombs,
- NetEnt – Planet of the Apes, Jumanji, Dracula, The Invisible Man,
- Playtech – The Mask of Zorro, RoboCop, Terminator Genisys, Ace Ventura Pet Detective, Grease, Man of Steel, Torrente, Marilyn Monroe, Gladiator, Batman v Superman Dawn of Justice, Batman Begins, The Dark Knight Rises, The Dark Knight, Top Gun, The Matrix, Gladiator Road to Rome, King Kong, Superman II, Superman The Movie, Aquaman, Wonder Woman, Rocky, Suicide Squad, The Mummy, The Six Million Dollar Man,
- Blueprint Gaming – The Goonies, The Goonies Jackpot, Mars Attacks, Thundercats Reels of Thundera, The Naked Gun, Ted, Austin Powers
- Novomatic – From Dusk Till Dawn
- WMS – The Wizard of Oz, The Wizard of Oz Ruby Slippers, The Wizard of Oz Road to Emerald City, The Wizard of Oz Emerald City, Wizard of Oz Wicked Riches, Bruce Lee Dragon’s Tale
- NextGen Gaming – Judge Dredd, King Kong Fury, The Mask, Psycho, James Dean,
- IGT – Bridesmaids, Ghostbusters, Ghostbusters Triple Slime,
- iSoftBet – Basic Instinct, Rambo, Platoon, The Love Guru, Jackpot Rango, Hansel & Gretel Witch Hunters, Platoon Wild, Paranormal Activity,
- Playzido – Dumb and Dumber: Road Trip to Aspen
- Bally – Anchor The Legend of Ron Burgundy, Titanic
- Pariplay – Sharknado
Television show slots are branded slots that are themed on a TV show or television series. With the popularity of services like Netflix and Amazon Prime, TV series are now more commonly watched that movies – they have made the transition into modern culture due to longform storytelling, the bond created with characters and bigger budgets from production companies.
Typically, a movie will last 90 to 120 minutes – TV series can run for years and create a long-standing relationship with viewers. Shows like Game of Thrones, Vikings and Narcos have enjoyed unprecedented success and slot providers have cashed in on this creating dedicated branded slots which are popular with the shows’ viewers. There’s quite the selection of TV slots available with Friends (WMS), Narcos (NetEnt), Vikings (NetEnt), Game of Thrones (Microgaming) American Dad (Playtech) and The X-Files (Playtech) some of the better TV series slot games found online. What is a TV slot?
Superhero themed slots are extremely popular as superheroes have featured in comic books, books, movies and television series for decades. Playtech used to offer the Marvel slots series including games like Iron Man, The Incredible Hulk, The Avengers, Wolverine, Captain America, Thor The Mighty Avenger and Fantastic Four amongst others. Marvel was acquired by Disney and the Marvel slots were removed in March 2017.
Since then, Playtech has released DC Comics slots with games based on characters like Superman, Wonder Woman, Aquaman and Batman. They are based on the blockbuster films like Suicide Squad, Batman v Superman: Dawn of Justice, Justice League and Man of Steel. What is a superhero slot?
Music slots or music themed slots are casino games based on songs, musicians, rock bands or musicals. Whilst not as common as movie or TV show slots, you can play online slots based on Elvis Presley, Michael Jackson, Jimi Hendrix, Guns ‘N Roses, Motörhead and the Village People.
Slot providers like Big Time Gaming have used popular songs like Danger! High Voltage by Electric Six and Lil’ Devil by The Cult in slots. Net Entertainment have a NetEnt Rocks series with 3 music slots available (Jimi Hendrix, Guns ‘N Roses, Motörhead) – they are releasing an official Ozzy Osbourne slot in November 2019. What is a music slot?