New research commissioned by GambleAware reveals that public stigma remains a major barrier to addressing gambling-related harm in the UK. In this article, you’ll learn the latest data about public attitudes, how stigma affects help-seeking behaviour, and what steps are recommended to improve support systems and reduce harm.
GambleAware has released new research confirming that stigma continues to be a major barrier to addressing gambling harm in the UK. As part of a wider effort to better understand and reduce gambling-related harm, the findings reveal that many still view gambling problems as personal shortcomings rather than legitimate health issues.
This is particularly relevant in the context of rising engagement with digital platforms such as UK slot sites, where players may not always have immediate access to safer gambling tools or clear support pathways.
In partnership with the University of Wolverhampton, the study investigated how the public perceives those experiencing gambling problems. A key insight was the continued influence of harmful stereotypes. A significant portion of the public still attributes gambling harm solely to poor decision-making or weak self-control. As a result, those experiencing harm often feel ashamed, guilty, and socially isolated.
Researchers concluded that such misconceptions reinforce silence. People experiencing gambling-related harm are far less likely to reach out for help if they expect judgment or stigma in response.
The research also identified that certain groups—particularly women, ethnic minorities, and people with mental health conditions—face added stigma. Cultural and structural barriers further reduce these individuals’ access to early support services. The compounded effect increases the risk of long-term harm.
This layered issue becomes even more complex as gambling options like online slots continue to grow in popularity, making accessible and stigma-free support more essential than ever.
As a response, GambleAware is urging a shift in how gambling harm is addressed, framing it as a public health issue rather than a moral or personal failing. The charity recommends national education campaigns to change perceptions and improve public understanding.
Zoe Osmond, CEO of GambleAware, emphasised that the current shame and blame deter people from seeking help. Instead, she advocates for “compassionate, non-judgmental support” and better training for professionals who interact with at-risk individuals.
One recommendation from the report is for frontline services, such as GPs, mental health practitioners, and community outreach workers, to receive specific guidance on gambling harm. Ensuring these professionals can recognise symptoms and respond without judgment could reduce delays in treatment and improve recovery outcomes.
The findings make it clear that stigma isn’t just a social issue—it’s a barrier to health. Addressing gambling harm effectively will require more than regulation or treatment programs. It demands a cultural shift in how gambling is understood, discussed, and supported. As GambleAware’s research shows, reducing stigma is critical to helping more people seek help earlier and avoid serious harm.
