A website once used by an anti-EU political party has been turned into a platform for non-GamStop casinos. The domain now leads visitors to unregulated gambling sites aimed at UK players. It’s a surprising shift from politics to online betting—and it’s raising concerns.
The domain was used to support a well-known UK political group that spearheaded Brexit. Now, it promotes UK online casinos that aren’t part of the GamStop self-exclusion scheme. This kind of switch is becoming more common, especially with old, expired domains.
Non-GamStop casinos are sites that accept UK players but don’t follow the rules set by the UK Gambling Commission. These platforms often hold licences from places like Curaçao or Malta. They offer bigger bonuses and fewer limits, but they also skip some key player protections.
You’ll still find popular online slots and casino games, but tools for responsible gambling may be limited or missing entirely.
GamStop exists with the goal of helping people take a break from gambling. If a casino isn’t part of that system, players who want to self-exclude won’t be blocked. That’s a big risk, especially for those trying to stay in control.
The site also bypasses UK laws around advertising and fairness. There’s little help if something goes wrong.
Old websites with strong links and traffic are sometimes bought and reused for completely different content. This tactic is known as “parasite SEO”. In simple terms, it means a former political domain is now helping gambling sites rank higher in search results. That’s exactly what has happened here. It’s a strategy that blurs the lines between trust and marketing.
The UK Gambling Commission (UKGC) is aware of these kinds of tactics and is working with tech companies to reduce the reach of unlicensed casinos targeting UK players. Organisations like GambleAware also provide guidance to help people gamble more safely.
This case highlights the need to pay attention to where links take you, especially when they come from websites that seem unrelated to gambling.
