How has online casino bgo Vegas followed up an advertising campaign fronted by poker-playing playboy and Instagram superstar Dan Bilzerian? By getting Paris Hilton in front of the camera of course. The media celebrity and socialite is set to appear in a brand new series of commercials aimed at UK audiences.
The W Hotel in Los Angeles will be the location for the new advert which will be filmed later this month. Joining Hilton in front of the camera will be Verne Troyer, aka Mini-Me from Austin Powers who stars as ‘The Boss’ of bgo.
“I’m extremely excited to be working with Paris Hilton,” said an obviously thrilled bgo co-founder Richard Skelhorn. “She is a huge star, there is no bigger celebrity in gaming and I have always wanted to work with her on bgo. Now we have the opportunity to make it happen. I hope our next TV campaign is just the start of what will be a very successful relationship for both parties. Our recent success after the introduction of Verne and Dan has been incredible.”
According to Skelhorn, the bgo creatives have been working on a ‘very cool’ script for the new Paris Hilton feature, which forms part of bgo’s plan to build their ‘female player base in particular.’ Ms Hilton seems equally pleased with her new starring role. “I’m pleased to be part of the new bgo.com advertising campaign and to be working alongside Verne Troyer. The project is really exciting, I can’t wait for everyone to see it!”
Viewers will be able to check out Paris and Verne’s performance when it hits UK TV screens next month. And what do we think Paris’ favourite slot at bgo is? Well the classic fruity, She’s A Rich Girl, seems pretty appropriate, as does the 25 pay line Shopping Spree which is all about heading to the mall and bagging yourself a bargain.
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