NetEnt signed an agreement last year with William Hill to supply their slots to the latter’s betting shops across the UK – now they’re available to play for the first time.
In June 2014, Net Entertainment signed an agreement with William Hill to supply their games in licensed betting shops across the UK. A year has passed and the first NetEnt game can now be played in William Hill’s retail network.
The first NetEnt slot to be launched is the popular Starburst game which will be introduced over the next few weeks. There’s no news of what other slots will be available in the future but one can only guess that popular titles like Gonzo’s Quest, Piggy Riches and Jack and the Beanstalk will be coming.
Speaking of the recent news, Per Eriksson (President and CEO of NetEnt) commented: “We provide leading-edge digital casino solutions and we are excited to make our thrilling games available to William Hill’s land-based players for the first time ever. William Hill is the largest betting and gaming operator in the UK and this partnership will allow us to maximize distribution in their major channels such as retail, desktop and mobile.”
He went on to say: “Although the online casino market has shown steady double-digit growth in the past five years, online penetration is still very low. Today, only five percent of the global casino market is online, the rest comes from traditional, land-based gaming. Over time, we see interesting growth opportunities in the retail channel and our multichannel strategy will drive increased convergence between online and offline gaming.”
In my opinion, this is a great move for NetEnt in a market where their presence is growing but still is playing catch up to other software providers like IGT, Barcrest and Microgaming that have been around for a long time. It would be great to one day be able to play Dead or Alive in a high street near you!
You can also play NetEnt slots at William Hill online – they have William Hill Games which has an assortment of software providers like Microgaming, Barcrest, IGT, WMS Gaming and Blueprint Gaming amongst others. If you want Playtech slots, head over the William Hill Casino – they’ve recently added the Thai Temple slot. At William Hill Casino, new players will receive a 100% bonus up to £150.