Attending ICE 2014 The ICE Totally Gaming 2014 convention takes place this week in London and will be there to see what’s coming up for the year.

ICE is the biggest event in the gaming industry and kicks off on Tuesday (the 4th of February) at the ExCeL in London. More than 500 exhibitors from around the world will be turning up including online software developers. The even takes place over 3 days with over 55,000 square metres of gaming related companies on show.

Speaking about the conference, ICE Marketing Director Jo Mayer commented: “Stand builders and designers are beginning the process of transforming the huge north and south halls at ExCeL into what by next Tuesday will be the most complete gaming event in the world, bursting with innovation and the big new gaming solutions of the year. For many exhibitors this is a huge logistical exercise, for example the Novomatic wagon train of vehicles required to transport everything from, literally, tons of catering supply to hundreds of plug converters, travels 941 miles (1514 kilometres) in Gumpoldskirchen, Austria to London.”

I will be there to see what the online software providers will be showcasing. For example, Microgaming will be showing off their soon to be released blockbuster game, Avalon II – watch a video preview of the game and read about in yesterday’s article. Microgaming will probably showcase their new agreements to develop Jurassic Park and Terminator 2 slots later this year.

I will be visiting Net Entertainment’s stand too as they have released quite a few good slots in 2013 – they normally show a preview of their big releases at ICE. They did this with South Park last year. Playtech no doubt will be one to watch as they need to pull something out of the bag due to other software providers releasing brilliant slots.

However, the main provider I am looking forward to see is WMS Gaming – if I had to choose a group of slots to play, I would choose theirs as their games are simply brilliant. The very popular Zeus III slot has been released online now which is great news if you loved the original. WMS has developed many new titles such as Giant’s Gold, Spartacus Gladiator of Rome and KISS Shout It Out Loud during 2013 so I can’t wait to see what they have install for online players in 2014.

I will try and take some pictures and videos of the upcoming releases and post an article later in the week – just so you know, Avalon II launches on the 5th of February (Wednesday) so there will be a full review and play for free available at

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