The three year sponsorship begins at the beginning of the 2014-2015 football season and sees 32Red PLC become the shirt sponsor of Rangers Football Club. In addition to this, 32Red’s brand will visible at Rangers’ stadium (Ibrox) as well as be present on their online and digital platforms (such as the Rangers website).
As a result of this deal, 32Red Casino will be subject to the largest football fan base in Scotland. Rangers were famously demoted for financial problems and began life this season is League One. They have won the league and will be playing in the Championship in the 2014-2015 season. The club is Scotland’s most success and there is no doubt they will be back in the Premiership very shortly making the deal a very lucrative one for 32Red.
The Rangers Chief Executive, Graham Wallace, said of the deal: “We are delighted to announce today a three-year shirt sponsorship deal with 32Red, the UK’s premier online casino company. We look forward to working closely with them over the next three seasons in a partnership that we believe will be hugely beneficial to both parties.”
Ed Ware, CEO of 32Red PLC, also said: “We are delighted to be working with Rangers Football Club and look forward to being part of the continued rise and return of the Club. 32Red has a history of successful football club sponsorship deals and we look forward to the next three seasons and our new and proud association with a club with such heritage and potential.”
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